Purpose

Identity

Identity is about how well the channel has portrayed the channel brand and name in the ident, so by this i mean that one purpose of the ident is to show what channel they are watching, this helps the channel be more known for showing specific content, also they want to make their logo popular. 

As an example i have chosen a suite of a idents for the channel called sky sports, they have clearly made this ident because they want to show the identity of the channel as we see in all the idents there is their logo, this indicates it is made for telling their audience what channel they are watching. Also throughout the idents if you listen carefully they have the same audio sound, this is relevant as most of the idents have that similar sound which means that specific audio would be assoicated with them. Also you can see from the ident their audio tells the channel which tells the audience the identity of the channel, this is why we know that it is very important to show the logo of the channel so the audience know what the channel they are watching, also it makes the channel more known and the purpose of the ident as we see the sky sports logo in all of the ident which is very important and tells us that specific ident purpose is to inform the audience what channel they are watching.

Branding

Branding is very important because branding means that you are showing your potential audience what the channel is about and who it would appeal to, this is very important because if the specific ident does not appeal to the aimed audience it can mean that them not wanting to watch it, this is why they need to make sure the visual style of the ident appeals to the specfic audience. As you can see from images sky uses branding because it is very important. 

An example i have chosen as branding is Sky movies as i believe that Sky movies is very important because they use branding because in the idents they have different visual style for different channels, for example on sky movies sci-fi they have added features like spaceship to make sure that they make the audience aware that the channel is about sci-fi and then On Sky Disney we see them use features which will appeal to children as they use bright colors and also they use cartoon characters which will be known like mickey mouse, this tells us that Sky carefully brand to the audience as they need to make sure it appeals to the target audience, as they need to be sure they have visual style which appeals to young. This is why it fulfills the branding purpose.  


Marketing

Marketing is when the TV channel decides to promote a special event which is known by the whole nation, as it may be England is participating which means it will appeal to the target audience which they aim at. For example in 2014 there was the world cup which took place in Brazil, the world cup is a special event which takes place every 4 years and each countries football team plays this is why it is very important for broadcasters to show them, however it can cost a lot which means that if the broadcasters get the coverage they need to be able to promote as the ident, so the audience know that channel will be showing the world cup. 

The example i have chosen for marketing is ITV because they have made idents for many a speacial event which took place in 2014, they made idents which informed the audience that the world cup footage will be on that specific channel, also ITV want to show content which is relevant to them and as England is participating in the world cup it appeals to the audience they aim at. Throughout all idents during the world cup were about the world cup because they wanted to market to the audience, so that they can actually get more audience watching their channel, this is one purpose of marketing. 


Packaging 

Packaging is when the channel creates similar ident with the same visuals, by this i mean that they may create similar idents but with a different concept for different shows, for example in the E4 idents we see that the same E4 robot represent the ident, we see the robot doing different things in the other idents. 
















As you can see from above the all the idents made for E4 include the E4 robot which shows that the robot is the package as he his in all the idents doing different things. All these idents carry same technical element, by this i mean the camera shots are very basic as there is only one camera shot in there ident or mostly the same shot. By having the E4 robot in all the ident they can associate the robot with the channel and also in the ident we seem to see the robot appeal to the audience, as we see the robot actions reflect back to the audience because the robot does things which the audience would do, for example in one of the ident above we see the E4 robot set on the sofa and watches TV this may appeal to the audience which are less productive and like to sit around and watch TV in the evening. Also they have a package which contains different ident concepts, this mean E4 are able to put the different idents depending on programme.

Re-packaging

Re-packaging is when the channel decides to re-structure the channel by this i mean maybe changing the content on the channel. Also re-packaging can help the channel get more viewers as they may appeal to a bigger audience.

BBC IDENT (1963)

BBC BIKE IDENT

As a example i have chosen BBC ONE as they have re-packaged a lot over the years as they have develop and made their idents look better and more exciting, as you can see when BBC first done it, it was not in colour but over the years they made it in coiour, this gave a lot of meaning and also make it visually more exciting. The logo in 1963 is related about the world, this has been continued on many of their idents because we see the circle in all off ident which tells us all though the have re-packaged they still have elements from the old ident. The techinical element have changed over the years and when the re-packaged the ident the use a lot of different camera shots, for example from the BBC ONE bike ident you will see that the camera is in close up first, but then goes back to a long shot we see this in most advert. 


Scheduling

Scheduling is when the channel wants to place an ident which is relevant to the programme or show they may be showing next. This is why the channel will look carefully which one of the programmes is popular and they can create a ident for. 

An example of i have chosen is STV which is a partnered channel with ITV and we see that they have idents which promote the TV programme or show. Throughout all the idents we see the show appear and then the logo of the channel, as you can see from the above image STV logo is the play button sign. Having to schedule these idents before the programme or show starts, it helps the audience know what programme or show is upcoming, this will help them know what channel they are also watching, all the above idents are very slow as they want to show the programme snippets. 

Segmentation Within Scheduling

Segmentation Within Scheduling is when the channel decide to have different segments of the channel, by this i mean they may want to sepearate the programmes according to time, as they may want to reach out to a wider audience. This is very important as it would help the channel be known more. 

As my example i have chosen challenge as they have been known for dividing up their channel this means that they'll be appealing to the a lot of people as they can show adult content in the late zone and outside of that time they can appeal to the younger audience, this is how they can appeal to a range of different audience. As you see the ident is very puzzled in one of them to show what the channel is about and how it deals with the game element. 

Ident Design

Density of Information 

Density of information is the level of information the ident gives us, by this i mean what information do we gain from the ident. Sky sport 1 Ident is a high density ident as it gives the audience a lot information. 

Sky Sports 1 Ident (2014)

In the ident i have chosen as my example we see various information throughout because they have a lot of mise en scene which suggest that it is a football team as at 00:08 second we see the clothing there wearing is supporting a football team, this gives us a hint that the channel revolves around football. Also in this ident the audio is very important because it says 'You're home of football' this indicates that sky sports 1 is do with football. The idents editing pace is very slow which tells us that they want to show the audience the action as we see the football players and the manager get up and celebrate at 00:01 second, this is done because Sky Sports want to show that while watch football it's exciting and also the channel will make you get up and celebrate. 

Goodfood, Sunday Roast ident (2011)

In the ident i have chosen as my example we see them give a lot of information as there action throughout the ident is based on food and we see the family prepare their food as we see at 00:01 seconds the food is in the oven, this is to show the audience the channel is about the food, Also the brand image at the end of the ident tells us it about food becasue the channel is called 'Good Food' this gives us the hint as well about the show. The fast paced editing is the reason why we get to see the whole action and if you look carefully they slow down tge editing when the want you to see the action like the oven, in the oven scene we see the yorkshire buddings rise, it's very significant to the channel. The fast paced edit gives the audience a lot of information as they was a lot of information in there, it tells the audience that the channel will have a lot of fast paced content which means that it will create a exciting mod of address. 


Use of Space and Time 

The space and time is very important as it is all about the setting, by this i mean that the location is very important as it gives the audience a clue about what the channel is about and the content on there, however the this does not always occur on all channel. 


Sky Sports 1 Ident (2014)

In this specific ident i have chosen as my example we see the space and time is very important because the setting that specific we see that it is set in a football arena as we see football manager and substitute setting down, this indicates it about football because of the specific football manager we see we know who his associated with. Also the ident action tells us that there is going to be a lot of action the channel, as we see the team celebrate and also the audio they have added in the ident is very smart as at 00:04 sec we hear them cheer which makes the audience know that they will be a lot of cheering on the channel. 

Goodfood, Sunday Roast ident (2011)

In the ident i have chosen they use space and time very efficiently because they make sure that they they have set it in the day time and at kitchen to tell the audience it is about cooking. Also as we see food throughout the ident, this gives all the audience a big hint about what content they have in this channel, the whole ident is about a family cooking a meal and then we see them have the meal at the end of the ident. The space and time is very important in this specific ident because as you can tell it is taking place in a family home were we see them cook a sunday road, this tells the audience that the channel will have a lot of content about cooking and also it may give you new recipes to make for your Sunday roast.



Screen Tempo

The screen tempo is what the speed of the ident is, by this i mean is the ident fast or slow, the screen tempo is very important because it sets the theme of the channel in a way, as it well show if the channel has fast or slow paced content. 


Sky Sports 1 Ident (2014)

In this specific ident i choose the speed was the most important as they wanted to show the action of the football manager and players. This is why we see the whole of the ident is slow paced as they want to show the action of them getting up and celebrating, We do not see any cuts, this suggest that they do not want to make it fast paced, the editing pace has been slowed down which allows the the audience to see more clearly, also we do not see the camera shot change we just see it zoom, this is to clearly show the action so it makes the audience know that channel will make them get up and celebrate as there is a exciting atmosphere. 

Goodfood, Sunday Roast ident (2011)

In the ident i have chosen as the example the speed of the ident is very important because the ident has been fast forwarded and then at key points they stop, this shows this they stop at the moment want the audience to see specific action. Throughout the whole of the ident we see most of the action was fast as they wanted to show all the action as they should how they made the food and then finished after they ate. The speed is fast because they wanted to make it exciting for the audience at it shows a lot of action within the 10 seconds, this tells the audience that the channel has a lot of content which is fun and fast which means that it's not usual cooking programs.

Interaction with Viewers

Interaction with viewers is when the ident is indirectly in there, this is when channels want to appeal to the target audience. This is when the show their actual target audience in the ident, this is done so that the audience know that it relates to them. 


Sky Sports 1 Ident (2014)

In the ident i have chosen as my example it does not directly interact with the audience, but it does indirectly because at 00:09 seconds we see that everyone is celebrating, this shows the audience that it will be them cheering on their football team and they'll be celebrating when they do score. This is very important for sky sports 1 as they want to make sure that the audience is interested all they way, and by having this ident it helps the audience know that the whole purpose of this channels is about football and it will contain a lot of action as they will be a lot of cheering and celebration on the channel. 

Goodfood, Sunday Roast ident (2011)


In the ident i have chosen it does interact a lot with the audience as it makes it appeal to a lot of audience as many people have dinner as a family, this is why during the whole ident the show how the family begins to cook the dinner, then we see the children and the father set the table while they wait for the food to get done. This scene will relate to a lot of family as they would do the same thing, by appealing to the audience they aim at them which means that they will think that the channel is aimed at them. 

Information-led or Entertainment

An information led ident is a ident which purpose is to give the audience information about the channel and does not have much action in the ident. A entertainment ident is an ident which entertains the audience and makes them watch the channel as it is often more humorous.

Sky Sports 1 Ident (2014)

In the example i have chosen they use combine both as you can see from the ident there is a lot of information and it also entertains people as we see there is a lot of action throughout the whole ident which makes it more entertaining as we see football players celebrate for the team and as they have edited it and made it slower it shows that them celebrating is very important. This ident also has a lot of information as the audio of this ident is for important because it say's "you're home of football" this indicates to the target audience this channel is about football. By the channel having a combination of information and entertainment they can appeal to a wider category as they can aim at the young and old audience, this would tell the audience that their is a lot of content on the channel which is entertainment. 

Goodfood, Sunday Roast ident (2011)

This ident i have chosen it mostly is for the entertainment as you can tell the ident entertains the audience because of the jolly music in the background and we see a lot of action throughout the whole ident, the music in the background makes it more enjoyable and exciting to watch as it matches the atmosphere of the channel and we it suits the action as we see children smile, this makes audience more keen to watch it. Also i believe that it does have information in the ident because we see the ident is about food, this indicates that it does tell them what the channel is about. Goodfood have made the ident be entertainment as they want to show the content on their channel is fun and exciting to watch like the ident is.