Density of Information
Density of information is the level of information the ident gives us, by this i mean what information do we gain from the ident. Sky sport 1 Ident is a high density ident as it gives the audience a lot information.
Sky Sports 1 Ident (2014)
In the ident i have chosen as my example we see various information throughout because they have a lot of mise en scene which suggest that it is a football team as at 00:08 second we see the clothing there wearing is supporting a football team, this gives us a hint that the channel revolves around football. Also in this ident the audio is very important because it says 'You're home of football' this indicates that sky sports 1 is do with football. The idents editing pace is very slow which tells us that they want to show the audience the action as we see the football players and the manager get up and celebrate at 00:01 second, this is done because Sky Sports want to show that while watch football it's exciting and also the channel will make you get up and celebrate.
Goodfood, Sunday Roast ident (2011)
In the ident i have chosen as my example we see them give a lot of information as there action throughout the ident is based on food and we see the family prepare their food as we see at 00:01 seconds the food is in the oven, this is to show the audience the channel is about the food, Also the brand image at the end of the ident tells us it about food becasue the channel is called 'Good Food' this gives us the hint as well about the show. The fast paced editing is the reason why we get to see the whole action and if you look carefully they slow down tge editing when the want you to see the action like the oven, in the oven scene we see the yorkshire buddings rise, it's very significant to the channel. The fast paced edit gives the audience a lot of information as they was a lot of information in there, it tells the audience that the channel will have a lot of fast paced content which means that it will create a exciting mod of address.
Use of Space and Time
The space and time is very important as it is all about the setting, by this i mean that the location is very important as it gives the audience a clue about what the channel is about and the content on there, however the this does not always occur on all channel.
Sky Sports 1 Ident (2014)
In this specific ident i have chosen as my example we see the space and time is very important because the setting that specific we see that it is set in a football arena as we see football manager and substitute setting down, this indicates it about football because of the specific football manager we see we know who his associated with. Also the ident action tells us that there is going to be a lot of action the channel, as we see the team celebrate and also the audio they have added in the ident is very smart as at 00:04 sec we hear them cheer which makes the audience know that they will be a lot of cheering on the channel.
Goodfood, Sunday Roast ident (2011)
In the ident i have chosen they use space and time very efficiently because they make sure that they they have set it in the day time and at kitchen to tell the audience it is about cooking. Also as we see food throughout the ident, this gives all the audience a big hint about what content they have in this channel, the whole ident is about a family cooking a meal and then we see them have the meal at the end of the ident. The space and time is very important in this specific ident because as you can tell it is taking place in a family home were we see them cook a sunday road, this tells the audience that the channel will have a lot of content about cooking and also it may give you new recipes to make for your Sunday roast.
Screen Tempo
The screen tempo is what the speed of the ident is, by this i mean is the ident fast or slow, the screen tempo is very important because it sets the theme of the channel in a way, as it well show if the channel has fast or slow paced content.
Sky Sports 1 Ident (2014)
In this specific ident i choose the speed was the most important as they wanted to show the action of the football manager and players. This is why we see the whole of the ident is slow paced as they want to show the action of them getting up and celebrating, We do not see any cuts, this suggest that they do not want to make it fast paced, the editing pace has been slowed down which allows the the audience to see more clearly, also we do not see the camera shot change we just see it zoom, this is to clearly show the action so it makes the audience know that channel will make them get up and celebrate as there is a exciting atmosphere.
Goodfood, Sunday Roast ident (2011)
In the ident i have chosen as the example the speed of the ident is very important because the ident has been fast forwarded and then at key points they stop, this shows this they stop at the moment want the audience to see specific action. Throughout the whole of the ident we see most of the action was fast as they wanted to show all the action as they should how they made the food and then finished after they ate. The speed is fast because they wanted to make it exciting for the audience at it shows a lot of action within the 10 seconds, this tells the audience that the channel has a lot of content which is fun and fast which means that it's not usual cooking programs.
Interaction with Viewers
Interaction with viewers is when the ident is indirectly in there, this is when channels want to appeal to the target audience. This is when the show their actual target audience in the ident, this is done so that the audience know that it relates to them.
Sky Sports 1 Ident (2014)
In the ident i have chosen as my example it does not directly interact with the audience, but it does indirectly because at 00:09 seconds we see that everyone is celebrating, this shows the audience that it will be them cheering on their football team and they'll be celebrating when they do score. This is very important for sky sports 1 as they want to make sure that the audience is interested all they way, and by having this ident it helps the audience know that the whole purpose of this channels is about football and it will contain a lot of action as they will be a lot of cheering and celebration on the channel.
Goodfood, Sunday Roast ident (2011)
In the ident i have chosen it does interact a lot with the audience as it makes it appeal to a lot of audience as many people have dinner as a family, this is why during the whole ident the show how the family begins to cook the dinner, then we see the children and the father set the table while they wait for the food to get done. This scene will relate to a lot of family as they would do the same thing, by appealing to the audience they aim at them which means that they will think that the channel is aimed at them.
Density of information is the level of information the ident gives us, by this i mean what information do we gain from the ident. Sky sport 1 Ident is a high density ident as it gives the audience a lot information.
Sky Sports 1 Ident (2014)
In the ident i have chosen as my example we see various information throughout because they have a lot of mise en scene which suggest that it is a football team as at 00:08 second we see the clothing there wearing is supporting a football team, this gives us a hint that the channel revolves around football. Also in this ident the audio is very important because it says 'You're home of football' this indicates that sky sports 1 is do with football. The idents editing pace is very slow which tells us that they want to show the audience the action as we see the football players and the manager get up and celebrate at 00:01 second, this is done because Sky Sports want to show that while watch football it's exciting and also the channel will make you get up and celebrate.
Goodfood, Sunday Roast ident (2011)
In the ident i have chosen as my example we see them give a lot of information as there action throughout the ident is based on food and we see the family prepare their food as we see at 00:01 seconds the food is in the oven, this is to show the audience the channel is about the food, Also the brand image at the end of the ident tells us it about food becasue the channel is called 'Good Food' this gives us the hint as well about the show. The fast paced editing is the reason why we get to see the whole action and if you look carefully they slow down tge editing when the want you to see the action like the oven, in the oven scene we see the yorkshire buddings rise, it's very significant to the channel. The fast paced edit gives the audience a lot of information as they was a lot of information in there, it tells the audience that the channel will have a lot of fast paced content which means that it will create a exciting mod of address.
Use of Space and Time
The space and time is very important as it is all about the setting, by this i mean that the location is very important as it gives the audience a clue about what the channel is about and the content on there, however the this does not always occur on all channel.
Sky Sports 1 Ident (2014)
In this specific ident i have chosen as my example we see the space and time is very important because the setting that specific we see that it is set in a football arena as we see football manager and substitute setting down, this indicates it about football because of the specific football manager we see we know who his associated with. Also the ident action tells us that there is going to be a lot of action the channel, as we see the team celebrate and also the audio they have added in the ident is very smart as at 00:04 sec we hear them cheer which makes the audience know that they will be a lot of cheering on the channel.
Goodfood, Sunday Roast ident (2011)
In the ident i have chosen they use space and time very efficiently because they make sure that they they have set it in the day time and at kitchen to tell the audience it is about cooking. Also as we see food throughout the ident, this gives all the audience a big hint about what content they have in this channel, the whole ident is about a family cooking a meal and then we see them have the meal at the end of the ident. The space and time is very important in this specific ident because as you can tell it is taking place in a family home were we see them cook a sunday road, this tells the audience that the channel will have a lot of content about cooking and also it may give you new recipes to make for your Sunday roast.
Screen Tempo
The screen tempo is what the speed of the ident is, by this i mean is the ident fast or slow, the screen tempo is very important because it sets the theme of the channel in a way, as it well show if the channel has fast or slow paced content.
Sky Sports 1 Ident (2014)
In this specific ident i choose the speed was the most important as they wanted to show the action of the football manager and players. This is why we see the whole of the ident is slow paced as they want to show the action of them getting up and celebrating, We do not see any cuts, this suggest that they do not want to make it fast paced, the editing pace has been slowed down which allows the the audience to see more clearly, also we do not see the camera shot change we just see it zoom, this is to clearly show the action so it makes the audience know that channel will make them get up and celebrate as there is a exciting atmosphere.
Goodfood, Sunday Roast ident (2011)
In the ident i have chosen as the example the speed of the ident is very important because the ident has been fast forwarded and then at key points they stop, this shows this they stop at the moment want the audience to see specific action. Throughout the whole of the ident we see most of the action was fast as they wanted to show all the action as they should how they made the food and then finished after they ate. The speed is fast because they wanted to make it exciting for the audience at it shows a lot of action within the 10 seconds, this tells the audience that the channel has a lot of content which is fun and fast which means that it's not usual cooking programs.
Interaction with Viewers
Interaction with viewers is when the ident is indirectly in there, this is when channels want to appeal to the target audience. This is when the show their actual target audience in the ident, this is done so that the audience know that it relates to them.
Sky Sports 1 Ident (2014)
In the ident i have chosen as my example it does not directly interact with the audience, but it does indirectly because at 00:09 seconds we see that everyone is celebrating, this shows the audience that it will be them cheering on their football team and they'll be celebrating when they do score. This is very important for sky sports 1 as they want to make sure that the audience is interested all they way, and by having this ident it helps the audience know that the whole purpose of this channels is about football and it will contain a lot of action as they will be a lot of cheering and celebration on the channel.
Goodfood, Sunday Roast ident (2011)
In the ident i have chosen it does interact a lot with the audience as it makes it appeal to a lot of audience as many people have dinner as a family, this is why during the whole ident the show how the family begins to cook the dinner, then we see the children and the father set the table while they wait for the food to get done. This scene will relate to a lot of family as they would do the same thing, by appealing to the audience they aim at them which means that they will think that the channel is aimed at them.
Information-led or Entertainment
An information led ident is a ident which purpose is to give the audience information about the channel and does not have much action in the ident. A entertainment ident is an ident which entertains the audience and makes them watch the channel as it is often more humorous.
Sky Sports 1 Ident (2014)
In the example i have chosen they use combine both as you can see from the ident there is a lot of information and it also entertains people as we see there is a lot of action throughout the whole ident which makes it more entertaining as we see football players celebrate for the team and as they have edited it and made it slower it shows that them celebrating is very important. This ident also has a lot of information as the audio of this ident is for important because it say's "you're home of football" this indicates to the target audience this channel is about football. By the channel having a combination of information and entertainment they can appeal to a wider category as they can aim at the young and old audience, this would tell the audience that their is a lot of content on the channel which is entertainment.
Goodfood, Sunday Roast ident (2011)
This ident i have chosen it mostly is for the entertainment as you can tell the ident entertains the audience because of the jolly music in the background and we see a lot of action throughout the whole ident, the music in the background makes it more enjoyable and exciting to watch as it matches the atmosphere of the channel and we it suits the action as we see children smile, this makes audience more keen to watch it. Also i believe that it does have information in the ident because we see the ident is about food, this indicates that it does tell them what the channel is about. Goodfood have made the ident be entertainment as they want to show the content on their channel is fun and exciting to watch like the ident is.
This ident i have chosen it mostly is for the entertainment as you can tell the ident entertains the audience because of the jolly music in the background and we see a lot of action throughout the whole ident, the music in the background makes it more enjoyable and exciting to watch as it matches the atmosphere of the channel and we it suits the action as we see children smile, this makes audience more keen to watch it. Also i believe that it does have information in the ident because we see the ident is about food, this indicates that it does tell them what the channel is about. Goodfood have made the ident be entertainment as they want to show the content on their channel is fun and exciting to watch like the ident is.
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