Opportunities:
Creation of corporate identity
Creation of corporate identity is how the channel communicates their identity, by this I mean what their identity will convey and how they can get identity across. This may mean them adding features which show what they stand for or what content is shown on the channel.
E4-student digs
As you can see from the above clip, the example I have chosen is the E4 robot because i believe their ident shows the target audience they are appealing to. As you can see from the ident it does what the target audience would do. From the ident you can see the E4 robot go to the room and drink and then sit in front of the TV, this is what the younger audience do and we see the room is messy and this is what we associate with the younger audience. Also the ident shows that the ethos of E4 is that it is more entertainment led as you can tell from the ident it does not give a lot of information.
Display of text based information
Display of text based information is when the channel decides to give more information in the idents by using text. This can help the channel give the audience more information so they know where to go or what time programmes are on, this can gain the amount of viewers that E4 gets.
Sky Arts- Deft Duet
As you can see above, the ident I have chosen is Sky Arts ident. In this ident we see they give us extra information as there are extra graphics which gives credit to the artist who created it. By crediting the artist it shows that Sky Arts are very honest because they credit who made this will help the ethos of the channel having better identity. This puts the artist in center of the value.
Branding of content
Branding of content is when the channel decides to create a ident which features a programme that is the most popular on the show, by doing this the audience know that the channel specifically shows that the programme on their channel, this will increase the amount of channels they have.
BBC One- EastEnders Ident
As you can see from above, my example is from the channel BBC One. In this ident we see BBC One create an ident for their most popular show called 'EastEnders', 'EastEnders' is very popular as it has been aired since 1996, this is a very long period, by creating an ident for this show it makes the audience aware of what is upcoming and also show the audience that they show 'EastEnders' on the channel, this is very Important for BBC One as they need to make sure that the audience know about the programme and by doing this they can increase the viewers of the channel. Also by them having to put the logo in center of Albert Square shows that Eastenders is part of the channel, if you watched EastEnders you'll know that the Albert Square is where the show takes place.
Creation of Tone
Creation of tone is when the channel decides to uses the content and story line to show the intended tone of the channel, this is very important as the ident needs to show what the channel is about and who their main audience, however some channels like to have different ident to show that they do not have specific content on their channel.
BBC Four- Book Ident
As you can see above, my example is BBC four because if you watch the ident you can tell that the ident sets a tone as we see that content used like the books is very dull and is aimed at more of the older audience, because the younger generation to not like channels which actually show content that are history or educate. Also the ident tells the us that the channel has a very serious tone to it because they is not to much action also we hardly see any camera movements throughout the ident, shows that most programmes on BBC Four will be documentaries or education programmes.
Appeal to the target audience
Appeal to the target audience is when the channel decides to appeal to it's target audience through the ident, this may mean that the channel adding features which appeals to the target audience. This helps the audience know if the channel is appropriate for them, also it helps the channel grab the audience they want as the content on their channel is made for them.
ITV- NIGHT CYCLISTS RIDE
As you can see above, my example is the ITV ident as i believe it does appeal to a lot of the audience because if you look closely in the ident we see many people are riding their bikes in the night, this will appeal to many people in the UK as it is proven that millions ride bikes to commute or even as hobby. By doing this the appeal to the audience which will lead them to staying and watching programmes on that specific channel because it appeals to them and the content on the channel will be suitable because they the ident has appealed to them, however a channel like ITV has many different ident which appeals to a lot of different audience.
Encouragement of Brand Loyalty
Encouragement of brand loyalty is when the channel decides to make the audience to stay and watch the channel by giving them snippets of what is upcoming on their channel. This helps the channel because it helps the channel draw the audiences attention, by doing this they may stay and wait till the upcoming programmes come on. This will help many of the channel get a lot more viewers as the audience will be excited to watch the following programmes.
ITV- Super Saturday
As you can see from above, my example i have chosen is again from ITV as they have a popular ident which shows content that is shown on Saturdays in the evening, this allows the audience to know about upcoming shows on that specific day. In this ident we see a few shows appear and then we get to see the glimpse of it, for example in this ident we see 'Britians Got Talent' feature as the snippets 'Britian Got Talent' is a very popular show known worldwide and we see many people across the world come and participate in it, this is why ITV may be seen from other countries because some people may want to support the person who is on the. By showing the content which is going to be shown on Saturday, it gets the audience excited and also builds up suspense as they want to know what happens on the show, this is a very good way to draw the attention of the audience.
Limitations:
Typography
Typography is the basically the font which is used in the logo, this may be some issue for the channel because they may find it very difficult to find the right typography as they may want a typography which connotes the channel's tone and Ethos. This is a limitation to the company as they may be sending the message across to the audience as some audience may think different from the Typography this is why it is very important for the channel to find the most suitable one.
Gold
As you can see above, my example is an Gold ident which has been limited due to the typography because the typography in the ident is very plain and does not tell us features about the channel, this is a downside for the channel because they do not tell the audience if the channel is suitable for them. As you can see the Gold typography is very basic which means that the audience won't know about the channel, this is one of the limitation of an ident and the other is that the boldness of the typography of the logo does not convey any meaning at all.
Resolution
Resolution is the level of the clarity of the image, by this i mean that the channel may offer their audience a better quality of programme as the TV can be displayed in 720 and 1080i, 720 is the standard quality and 1080i is high definition which gives better detail of the image. The higher the resolution the better the quality and it is more clear which means you being able to see all the action as it is very sensitive.
Sky sports: Golf on 2
Sky sports 1 ident
As you can see from above i have chosen two idents and you can see the first ident is in standard quality and the second one is in HD you can see there is a big difference in the quality as the second one is a lot clear which means that you are able to see in more detail so you can see all the action and also if you look very carefully there is difference in the logo as you can tell in the second ident there logo looks more faded and you can see the clarity in the logo.
Colour
There is many limitation of idents one is the colour, by this i mean them using specific colours to connote specific elements of the channel, in this modern society there is a variety of colour to choose from, this helps the channel have bright colours and also this will improve the clarity of the images.
As you can see from the above image, when BBC first opened up they did not have colour which meant their logo and idents not being in colour, by having colour now it makes the ident better because without colours it does not have any meaning but now they can have colour which shows a lot of colour.
Size
Size of the screen is very important because the size affects the clairity of the image, by this i mean the detail of the image because if the size is really small it will be very difficult to see what is there and it may be an important image and if the audience do not see it they may not understand what the ident is conveying.
BBC THREE- 2008 IDENT
As you can see from the above my example is of BBC three, in this ident we see a lot of things are happening this means that the ident and it is very clear on a larger screen as you would be able to see it in more detail, however if for the people that had the small screen they wouldn't be able to see, this is a limitation as they may miss an important element in the ident, this is why the size matters.
Aspect Ratio
The aspect ratio is the proportion between the width and the height of a picture. It is often expressed in the W:H format, where W is the width and H the height. Aspect ratio is very important because it helps the audience to see in more detail, if the aspect ratio is low then that means a lot of information is loss and some of the meaning is lost.
MTV- URBAN IDENT
As you can see from above the example i choose is MTV as you can see there is a lot of action in the ident, this means that it would be effected by the aspect ratio because some of the viewers may have TV's which has a lower aspect ratio, this means that they would not be able to see all the action as the size of the screen is very small this is why it is a limitation for the channel. Aspect ratio is used for aesthetic reasons by this i mean it visually looks better.
Analogue, Digital Recording and Transmission system
Most of the idents these days have been made digitally system which means that some of the audience which use analogue system would find it difficult to watch the digital recording as their system will not be capable. This is a limitation to all the audience with an analogue TV.
MTV- POP IDENT
Creative communication:
Enhancing Ideas
Enhancing ideas is all the visual techiniqes that can be improved by doing this it makes the ident more enhance as their idea is more advanced a different compared to others, when enhancing their ident ideas they will be considering colours, fonts and imagery etc because the factors are important and they are the conventions of the ident this is why by focusing on them they can progress and enhance their ideas.
DAVE- ALARM COCKEREL IDENT
As you can see from the above i have chosen the Daves ident as there ident is very enhanced, by this i mean that the idea are very unique and different compared to others. In this ident we see a chicken act like a alarm which is very unusual which means that the idea's are being enhanced which means the idents will be different compared to other channels. Enhanced ideas are usually made by channels which are well known and popular.
Pushing the technology
Pushing the technology is basically how advance they are in the technological side, by this i mean do they have the latest software which allows them to use special effects on their ident, this may give them an advantage as they will have idents which is unique and different compared to other channel's ident, this will send a message to the audience that the channel is different and also it may till them that the channel is up to date and very modern.
FILM4- CORRIDOR FIRE IDENT
As you can see above the example i have chosen is the film 4 channel ident because the ident is advanced in technology because the have used most updated software which means they are able to create more creative content as they can play about with the latest software and as you can see film 4 have used special effects to create the fire in the ident, also you can see the have used another effect as the camera does not move but the effect just goes down, this is the benefit of being advanced in technology.
Communicating visual ideas to nonvisual audience
Communicating visual ideas to nonvisual audience is all about the use of the audio by this i mean all the sound in the ident they use, most of the idents use audio to set the tone and also communicate the brand of the channel, this is very important as the whole purpose of the ident is to allow the audience to know what channel they are watching and who the channel is aimed towards.
Discovery- Hedgehog
As you can see i have chosen the discovery channel ident because it has a clear audio which tells the audience that the channel is about animals and also we hear unusual sound which tells the audience that this channel is about exploring different things which are new, this reflects back on to the channel name which is Discovery. This channel helps the novisual audience know what the channel is about and also the sounds may appeal to the target audience because the animal sound may interest them as the have an interest in animals.
Creating under pressure of time and budget
Creating under pressure of time and budget is when the ident has been rushed and we do not see any conventions of the ident being used. These idents are usually made by channels which are not that popular or they have a niche audience, this will mean them often having small budget this is why they may just have a simple ident which shows the logo, the downside is that this channel cannot often connote brand of the channel.
Al Jezeera:(blue/gold) ident
As you can see from above i have chosen al jeszeera ident as they are broadcaster which has not got a huge amount of finance this is why the ident is very simple as you can see in above video it is not that advanced and has not got that much actual recorded content in it as we just see the logo and simple transitions, this tells us that the broadcaster had a low budget or couldn't create any creative ident due to the time scale. This is one reason why the broadcasters couldn't produce creative ident.
Appealing to a target audience
Appealing to a target audience is when the ident reflects back to the audience and it usually tells the audience that this channel is for them as they will be conventions that appeal to them this will make them watch programs on that specific channel as it appeals to them this is very important because if you are appealing to the wrong audience it can lead to loss of viewers on the programme.
E4 student digs- sex appeal
As you can see from above the ident i have chosen is from channel E4, we see their ident scenarios are to do with their target audience as you can see from the ident, in the ident we see the E4 robot do things which students would do as we see the E4 robot go to the room and then sit down and drink and then sit in front of the TV, this tells us that the are aiming at the student because we associate laziness and these factors with student as you can see the scenario is a untidy bed room.
Appreciation of desired tone
Appreciation of desired tone is when the ident uses technical elements to show their tone and value of the channel, by this i mean that if they change the editing pace it creates different feelings. Also this helps them get the brand of the channel across to the audience. this will benefit them as it would tell the audience which content will be on the channel.
Film4 - woods (UFO)
As you can see the ident i have is from film4 because i believe this specific ident sets a desired tone for the channel because if you carefully listen to the audio it shows it's very superstitious which means that the channel does not show a specific films or show as there is a variety this is why i believe it does set a tone as it tells the audience that the channel has different content.
Creation of corporate identity is how the channel communicates their identity, by this I mean what their identity will convey and how they can get identity across. This may mean them adding features which show what they stand for or what content is shown on the channel.
E4-student digs
As you can see from the above clip, the example I have chosen is the E4 robot because i believe their ident shows the target audience they are appealing to. As you can see from the ident it does what the target audience would do. From the ident you can see the E4 robot go to the room and drink and then sit in front of the TV, this is what the younger audience do and we see the room is messy and this is what we associate with the younger audience. Also the ident shows that the ethos of E4 is that it is more entertainment led as you can tell from the ident it does not give a lot of information.
Display of text based information
Display of text based information is when the channel decides to give more information in the idents by using text. This can help the channel give the audience more information so they know where to go or what time programmes are on, this can gain the amount of viewers that E4 gets.
Sky Arts- Deft Duet
As you can see above, the ident I have chosen is Sky Arts ident. In this ident we see they give us extra information as there are extra graphics which gives credit to the artist who created it. By crediting the artist it shows that Sky Arts are very honest because they credit who made this will help the ethos of the channel having better identity. This puts the artist in center of the value.
Branding of content
Branding of content is when the channel decides to create a ident which features a programme that is the most popular on the show, by doing this the audience know that the channel specifically shows that the programme on their channel, this will increase the amount of channels they have.
BBC One- EastEnders Ident
As you can see from above, my example is from the channel BBC One. In this ident we see BBC One create an ident for their most popular show called 'EastEnders', 'EastEnders' is very popular as it has been aired since 1996, this is a very long period, by creating an ident for this show it makes the audience aware of what is upcoming and also show the audience that they show 'EastEnders' on the channel, this is very Important for BBC One as they need to make sure that the audience know about the programme and by doing this they can increase the viewers of the channel. Also by them having to put the logo in center of Albert Square shows that Eastenders is part of the channel, if you watched EastEnders you'll know that the Albert Square is where the show takes place.
Creation of Tone
Creation of tone is when the channel decides to uses the content and story line to show the intended tone of the channel, this is very important as the ident needs to show what the channel is about and who their main audience, however some channels like to have different ident to show that they do not have specific content on their channel.
BBC Four- Book Ident
As you can see above, my example is BBC four because if you watch the ident you can tell that the ident sets a tone as we see that content used like the books is very dull and is aimed at more of the older audience, because the younger generation to not like channels which actually show content that are history or educate. Also the ident tells the us that the channel has a very serious tone to it because they is not to much action also we hardly see any camera movements throughout the ident, shows that most programmes on BBC Four will be documentaries or education programmes.
Appeal to the target audience
Appeal to the target audience is when the channel decides to appeal to it's target audience through the ident, this may mean that the channel adding features which appeals to the target audience. This helps the audience know if the channel is appropriate for them, also it helps the channel grab the audience they want as the content on their channel is made for them.
ITV- NIGHT CYCLISTS RIDE
As you can see above, my example is the ITV ident as i believe it does appeal to a lot of the audience because if you look closely in the ident we see many people are riding their bikes in the night, this will appeal to many people in the UK as it is proven that millions ride bikes to commute or even as hobby. By doing this the appeal to the audience which will lead them to staying and watching programmes on that specific channel because it appeals to them and the content on the channel will be suitable because they the ident has appealed to them, however a channel like ITV has many different ident which appeals to a lot of different audience.
Encouragement of Brand Loyalty
Encouragement of brand loyalty is when the channel decides to make the audience to stay and watch the channel by giving them snippets of what is upcoming on their channel. This helps the channel because it helps the channel draw the audiences attention, by doing this they may stay and wait till the upcoming programmes come on. This will help many of the channel get a lot more viewers as the audience will be excited to watch the following programmes.
ITV- Super Saturday
As you can see from above, my example i have chosen is again from ITV as they have a popular ident which shows content that is shown on Saturdays in the evening, this allows the audience to know about upcoming shows on that specific day. In this ident we see a few shows appear and then we get to see the glimpse of it, for example in this ident we see 'Britians Got Talent' feature as the snippets 'Britian Got Talent' is a very popular show known worldwide and we see many people across the world come and participate in it, this is why ITV may be seen from other countries because some people may want to support the person who is on the. By showing the content which is going to be shown on Saturday, it gets the audience excited and also builds up suspense as they want to know what happens on the show, this is a very good way to draw the attention of the audience.
Limitations:
Typography
Typography is the basically the font which is used in the logo, this may be some issue for the channel because they may find it very difficult to find the right typography as they may want a typography which connotes the channel's tone and Ethos. This is a limitation to the company as they may be sending the message across to the audience as some audience may think different from the Typography this is why it is very important for the channel to find the most suitable one.
Gold
As you can see above, my example is an Gold ident which has been limited due to the typography because the typography in the ident is very plain and does not tell us features about the channel, this is a downside for the channel because they do not tell the audience if the channel is suitable for them. As you can see the Gold typography is very basic which means that the audience won't know about the channel, this is one of the limitation of an ident and the other is that the boldness of the typography of the logo does not convey any meaning at all.
Resolution
Resolution is the level of the clarity of the image, by this i mean that the channel may offer their audience a better quality of programme as the TV can be displayed in 720 and 1080i, 720 is the standard quality and 1080i is high definition which gives better detail of the image. The higher the resolution the better the quality and it is more clear which means you being able to see all the action as it is very sensitive.
Sky sports: Golf on 2
Sky sports 1 ident
As you can see from above i have chosen two idents and you can see the first ident is in standard quality and the second one is in HD you can see there is a big difference in the quality as the second one is a lot clear which means that you are able to see in more detail so you can see all the action and also if you look very carefully there is difference in the logo as you can tell in the second ident there logo looks more faded and you can see the clarity in the logo.
Colour
There is many limitation of idents one is the colour, by this i mean them using specific colours to connote specific elements of the channel, in this modern society there is a variety of colour to choose from, this helps the channel have bright colours and also this will improve the clarity of the images.
As you can see from the above image, when BBC first opened up they did not have colour which meant their logo and idents not being in colour, by having colour now it makes the ident better because without colours it does not have any meaning but now they can have colour which shows a lot of colour.
Size
Size of the screen is very important because the size affects the clairity of the image, by this i mean the detail of the image because if the size is really small it will be very difficult to see what is there and it may be an important image and if the audience do not see it they may not understand what the ident is conveying.
BBC THREE- 2008 IDENT
As you can see from the above my example is of BBC three, in this ident we see a lot of things are happening this means that the ident and it is very clear on a larger screen as you would be able to see it in more detail, however if for the people that had the small screen they wouldn't be able to see, this is a limitation as they may miss an important element in the ident, this is why the size matters.
Aspect Ratio
The aspect ratio is the proportion between the width and the height of a picture. It is often expressed in the W:H format, where W is the width and H the height. Aspect ratio is very important because it helps the audience to see in more detail, if the aspect ratio is low then that means a lot of information is loss and some of the meaning is lost.
MTV- URBAN IDENT
As you can see from above the example i choose is MTV as you can see there is a lot of action in the ident, this means that it would be effected by the aspect ratio because some of the viewers may have TV's which has a lower aspect ratio, this means that they would not be able to see all the action as the size of the screen is very small this is why it is a limitation for the channel. Aspect ratio is used for aesthetic reasons by this i mean it visually looks better.
Analogue, Digital Recording and Transmission system
Most of the idents these days have been made digitally system which means that some of the audience which use analogue system would find it difficult to watch the digital recording as their system will not be capable. This is a limitation to all the audience with an analogue TV.
MTV- POP IDENT
As you can see from above i have chosen an MTV ident because the ident is very busy which means that it would be effected by analogue, digital recording and transmission system because if some of the viewers are watching by the analogue TV it will mean that the will lose detail and quality because as you can see the MTV ident has a lot of colour which means that on the analogue TV would not show the colours, this means that the ident losses a lot of meaning as colour often creates meaning.
Creative communication:
Enhancing Ideas
Enhancing ideas is all the visual techiniqes that can be improved by doing this it makes the ident more enhance as their idea is more advanced a different compared to others, when enhancing their ident ideas they will be considering colours, fonts and imagery etc because the factors are important and they are the conventions of the ident this is why by focusing on them they can progress and enhance their ideas.
DAVE- ALARM COCKEREL IDENT
As you can see from the above i have chosen the Daves ident as there ident is very enhanced, by this i mean that the idea are very unique and different compared to others. In this ident we see a chicken act like a alarm which is very unusual which means that the idea's are being enhanced which means the idents will be different compared to other channels. Enhanced ideas are usually made by channels which are well known and popular.
Pushing the technology
Pushing the technology is basically how advance they are in the technological side, by this i mean do they have the latest software which allows them to use special effects on their ident, this may give them an advantage as they will have idents which is unique and different compared to other channel's ident, this will send a message to the audience that the channel is different and also it may till them that the channel is up to date and very modern.
FILM4- CORRIDOR FIRE IDENT
As you can see above the example i have chosen is the film 4 channel ident because the ident is advanced in technology because the have used most updated software which means they are able to create more creative content as they can play about with the latest software and as you can see film 4 have used special effects to create the fire in the ident, also you can see the have used another effect as the camera does not move but the effect just goes down, this is the benefit of being advanced in technology.
Communicating visual ideas to nonvisual audience
Communicating visual ideas to nonvisual audience is all about the use of the audio by this i mean all the sound in the ident they use, most of the idents use audio to set the tone and also communicate the brand of the channel, this is very important as the whole purpose of the ident is to allow the audience to know what channel they are watching and who the channel is aimed towards.
Discovery- Hedgehog
As you can see i have chosen the discovery channel ident because it has a clear audio which tells the audience that the channel is about animals and also we hear unusual sound which tells the audience that this channel is about exploring different things which are new, this reflects back on to the channel name which is Discovery. This channel helps the novisual audience know what the channel is about and also the sounds may appeal to the target audience because the animal sound may interest them as the have an interest in animals.
Creating under pressure of time and budget
Creating under pressure of time and budget is when the ident has been rushed and we do not see any conventions of the ident being used. These idents are usually made by channels which are not that popular or they have a niche audience, this will mean them often having small budget this is why they may just have a simple ident which shows the logo, the downside is that this channel cannot often connote brand of the channel.
Al Jezeera:(blue/gold) ident
As you can see from above i have chosen al jeszeera ident as they are broadcaster which has not got a huge amount of finance this is why the ident is very simple as you can see in above video it is not that advanced and has not got that much actual recorded content in it as we just see the logo and simple transitions, this tells us that the broadcaster had a low budget or couldn't create any creative ident due to the time scale. This is one reason why the broadcasters couldn't produce creative ident.
Appealing to a target audience is when the ident reflects back to the audience and it usually tells the audience that this channel is for them as they will be conventions that appeal to them this will make them watch programs on that specific channel as it appeals to them this is very important because if you are appealing to the wrong audience it can lead to loss of viewers on the programme.
E4 student digs- sex appeal
As you can see from above the ident i have chosen is from channel E4, we see their ident scenarios are to do with their target audience as you can see from the ident, in the ident we see the E4 robot do things which students would do as we see the E4 robot go to the room and then sit down and drink and then sit in front of the TV, this tells us that the are aiming at the student because we associate laziness and these factors with student as you can see the scenario is a untidy bed room.
Appreciation of desired tone
Appreciation of desired tone is when the ident uses technical elements to show their tone and value of the channel, by this i mean that if they change the editing pace it creates different feelings. Also this helps them get the brand of the channel across to the audience. this will benefit them as it would tell the audience which content will be on the channel.
Film4 - woods (UFO)
As you can see the ident i have is from film4 because i believe this specific ident sets a desired tone for the channel because if you carefully listen to the audio it shows it's very superstitious which means that the channel does not show a specific films or show as there is a variety this is why i believe it does set a tone as it tells the audience that the channel has different content.
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